Hey, see what’s brand new at Hadassah

Wednesday, Jan 7 2015

Hadassah is recharging, reenergizing, rethinking, refocusing…in short, we’re rebranding.

We have a new tagline that expresses who and what we are: HADASSAH: THE POWER OF WOMEN WHO DO. This captures our spirit and dynamism as we move forward into our second century.

What hasn’t changed? Our commitment to Israel, advocacy, Hadassah Medical Organization and healthcare, and to the Jewish community around the world.

We invite you to explore our website, see for yourself what’s brand new at Hadassah, and share it with the women (and men) in your life.


From: Moshele on August 23, 2015
Looks like Hillary stole this. Did Hadassah give permission or don't the rules apply to Rodham-Clinton?
From: Jerry on February 8, 2015
A lovely new logo. However, the logo and all the accompanying publicity COMPLETELY ignores Hadassah Advocates. Is it the intent for Hadassah to be exclusively for women from now on?
From: Evelyn LeVine Sloan on January 22, 2015
Totally love the new H. When I see it I think of hospital as well. Fresh new look and thats what we need.
From: Selma on January 16, 2015
Unfortunately the new logo reminds me of a swastika. What a waste of money and time. Hadassah, get back to Zionist Affairs. Jews are being persecuted worldwide and need our support.
From: Carmen on January 9, 2015
Congratulations. I like the logo, I just hope it did not cost too much.
From: Marcia on January 9, 2015
Great logo, great look - a 21st century combo of "hay" for Hadassah and red white and blue for America. Love it. Maybe all the negative thinking people should take another look. Money well spent!! Tov Maod.
From: Carrie on January 9, 2015
Kudos to Haddassah marketing team for producing such a meaningful logo and rebranding an organization that's always moving forward!
From: luisa on January 8, 2015
my 13 year old and 9 year old daughters love the new logo
From: Millie on January 8, 2015
Wonderful new look for this great organization. We unveiled the new logo and message at Chattanooga Chapter's general membership meeting last evening and it was well received!
From: Amy on January 8, 2015
Looks like it hits all the marks of a solid rebranding. Great incorporation of Hebrew hey, English H, recognizable color choices, and even manages to evoke two interacting humans in very simple form. Nicely done!
From: Lenore on January 8, 2015
Negative comments and opinions have no place in a 'national' email since our focus must always be on "our goals". The logos, graphics and designs are only symbols and do not represent our "deeds". Concentrate on OUR positive move forward and our contribution to Israel and humanity. A new 'logo' and provocative intentions go hand in hand. Let's keep in perspective OUR purpose---not critiques.
From: Randi Eisen on January 7, 2015
I'm wondering why a volunteer charitable organization that always seems to be strapped for funds decided to spend the money to design a new logo and marketing materials. If the graphic designers and marketing professionals involved with this were paid, then I am disappointed with Hadasah for spending money, that could have gone to our important causes, on this. If I am wrong and the new campaign was all done by people donating their time and talents, please let me know.
From: Meri on January 7, 2015
I feel that this is very creative and symbolic of who Hadassah represents. The red, white and blue for English-H(USA) and the blue and white for Hebrew-Hey (Israel)- showing the strong relationship between the two. Also symbolizing of the two red dots at top like heads with the blue like an arm hugging the other arm or reaching out to help....I love it!
From: Celia on January 7, 2015
Not thrilling. Too boxy. I agree with judy - not left with a WOW feeling
From: Carol on January 7, 2015
I think the new logo is wonderful and the message is powerful. We are strong.
From: Marion on January 7, 2015
Florida Atlantic is breaking out the new logo tomorrow at our Workshops and Installation. Great look
From: Lora on January 7, 2015
Wonderful! Good luck with a great message!
From: Pearl on January 7, 2015
Amazing. Just when I thought we were getting old- National comes up with a whole new look, logo and tagline. With the passing of Ruth Popkin, a whole generation has passed. This is a wonderful tribute to her and all of her elk.
From: Flo on January 7, 2015
Love the new look works in English and Hebrew. Website also terrific great job to get the word out of what Hadassah does.
From: Nicki on January 7, 2015
I would have preferred that the logo be in blue and white and curvy.
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