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WAYS – New Hadassah Biotech/Community Outreach Initiative

Promotion of the first healthy food basket

Hadasit - the Technology Transfer Company of Hadassah Medical Organization has launched in Afula last Friday WAYS, an incubator for joint Jewish-Arab biomed ventures in Northern Israel. WAYS is a joint venture with a group of investors and business people from the region.

In addition to joint Jewish-Arab biotechnology ventures, WAYS will also foster entrepreneurship among new immigrants and outstanding teenagers from Northern Israel in the field.

It is expected that NIS 7.5 million will be invested in WAYS over the next five years.  In addition, several million dollars have been pledged to WAYS from social organizations. WAYS initial aim is to launch 12 biotech projects of $500,000 – 1million each.

WAYS will help its portfolio companies become commercial companies based at the Jezreel Valley and lower Galilee. It will encourage young Arab physicians and new immigrants in Northern Israel to become entrepreneurs while providing a professional response to the various challenges they face.

The new incubator was established by Yaron Bar-Ilan, an entrepreneur who will serve as CEO; Dr. Yaron Lev-Or, Biotech entrepreneur; Prof. Yaron Ilan, Head of Internal department B at HMO; and Wafa Laham, an Arab business woman from Nazareth.

The name of the new incubator is the acronym of the names of the four founders -  Wafa And YaronS.

Hadasit CEO Dr. Einat Zisman said, "WAYS is a unique first of its kind venture to foster life sciences and drug development companies through social activity from different sectors of the population. Hadassah is proud to be part of this pioneering initiative".

Ways will help its portfolio companies become commercial companies based at the Jezreel Valley and lower Galilee. Ways was established by Yaron Bar-Ilan, who will serve as CEO, biotech entrepreneur Dr. Yaron Lev-Or, Prof. Yaron Ilan of Hadassah Medical Center, and Nazareth businesswoman Wafa Laham.


Another unique form of outreach initiative is the following new cooperation regarding healthy nutrition.

Eating Healthy is Everyone's Basic Right
Hadassah and Leading Israeli Supermarkets Chain Cooperate to promote healthy nutrition in Reasonable Prices

Rami Lavy and Dorit Adler in one of his
supermarkets in Modi'in

While protests and demonstrations for better social justice are held everywhere in Israel, Hadassah recently launched an innovative project to increase the sails of healthy food products in supermarkets in reasonable prices. Joining forces with one of Israel's leading supermarket chains – "Rami Levy Shivuk Hashikma"- the director of Hadassah Nutrition & Diatetic Department Dorit Adler created a basket of healthy food products which will be sold in Rami Levy supermarkets in significant discounted prices.   

The list of healthy products will be updated every two weeks. The products will be specifically marked  and customers will be encouraged to buy them.
"This is part of our community commitment, and I hope that others will follow us," said Rami Levi.
"It is our duty to change the current situation in which we are forced to buy less healthy food products because they are less expensive," said Dorit Adler. "The products include a protective dietary nutrition against modern diseases; the list reflects the core nutrition that is based on vegetables, fruits, whole wheat, low-fat dairy products, chicken turkey and fish. Main fat sources are olive oil, Canola oil, Tehina (Sesame), nuts and almonds", elaborated Adler. "I hope that the cooperation of Hadassah with Rami Levi Chain Stores will be the first step in a national effort to guarantee a healthier future for Israel," she added.
"We want to enable healthy food for everyone," said Professor Shlomo Mor–Yosef, Hadassah Director General. "The collaboration with Rami Levy is yet another important aspect of our work along with the war against traffic accidents or empowering women in the community. This is an integral part of our mission," added Mor- Yosef.

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