Hadassah and Leading Israeli Supermarket Chain Join Forces To Promote Healthy Eating
Dorit Adler, Hadassah's Director of Nutrition and Dietetics, and Rami Levy at one of his supermarkets
Joining forces with one of Israel's leading supermarket chains--Rami Levy Shivuk Hashikma--The Hadassah University Medical Center recently launched an innovative project to increase the sales of healthy food products by offering them at discounted prices.
Dorit Adler, Hadassah's Director of Nutrition and Dietetics, created the first basket of healthy food items. The selection will be updated every two weeks. Each product will be marked and customers will be encouraged to buy the healthy item.
"It is our duty to change the current situation in which we are forced to buy less healthy food products because they are less expensive," said Ms. Adler. "I hope that the cooperation of Hadassah with Rami Levi will be the first step in a national effort to guarantee a healthier future for Israel," she added.
Supermarket Poster promoting first healthy food basket
Hadasit, Hadassah’s Technology Transfer Arm, Reviews
When the Hadassah University Medical Center’s physicians suggest a
solution to a medical problem which can lead to the development of a new
medicine or product, Hadasit, Hadassah’s technology transfer arm, explores its
feasibility and supports the promotion of those viable ideas with innovation
potential. Although 2012 has been “a year full of challenges for the life
science industry,” says Einat Zisman, Hadasit’s Chief Executive Officer,
Hadasit still signed 125 agreements for clinical trials, all to be done at
Hadassah. In addition, Hadasit signed 15 agreements for cooperation and
commercialization of technologies that were developed at Hadassah. Click here
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