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Hadassah Names New Director of Planned Giving and Estates

Lori Lasson promoted from associate director post
Press Release

Lori Lasson, Hadassah director of
planned giving

NEW YORK  – Hadassah, the Women’s Zionist Organization of America, is pleased to announce the promotion of Lori Lasson as director of planned giving and estates.  Lasson’s new role marks her third in Hadassah planned giving.  She first joined the department in July 2006 as assistant counsel and was promoted to associate director in February 2008.  She assumed her new position earlier this month.

“It is a great honor to help those dedicated and devoted to Hadassah to make a meaningful difference by creating gifts that will sustain Hadassah long beyond our organization’s centennial year,” Lasson said.  “I enjoy meeting and speaking with donors directly, without the time constraints inherent in private practice.  I have time to listen to the donors and to learn why Hadassah is important to them, just as it is important to me.  They want to give, and it is a privilege to help them find the gift that best suits their needs.  That is what planned giving is about.  Planning a legacy and also inspiring others to do the same.”

In Lasson’s new role, she is responsible for supervising the extensive gift annuity, trusts and estates program.  She is Hadassah’s lead staff member in identifying, cultivating, soliciting and stewarding prospects and donors for various types of planned gifts including charitable gift annuities, remainder trusts and bequests.  She supervises the planned giving staff and trains field staff in planned giving techniques.  She also oversees estate litigation and guides donors, prospective donors and their advisors on planned gift proposals, including information regarding tax and legal implications of establishing such gifts.  Lastly, she is in charge of developing strategic plans and marketing tools to cultivate planned gifts.

She works closely with Hadassah board members and development officers to identify, cultivate and establish planned gifts.  Her role also requires frequent travel nationally and locally to promote and solicit planned gifts through public speaking engagements and personal donor visits.

Michael Ostroff, who became Hadassah’s chief development officer in May, expressed his enthusiasm in Lasson’s taking on her new role.
“During Lori’s tenure at Hadassah, she has proven to be a wonderful relationship builder and most importantly, a terrific fundraising professional,” he said.  “She has the passion and drive to help Hadassah reach its fundraising potential with this special audience of mature donors.  Lori’s professional credentials and her promotion are a reflection of her success.”

Lasson previously served as counsel at Freedman, Fish and Grimaldi, in the firm’s estate and elder law practice, and before that worked in private practice, focusing on personal injury law and estate planning.  From 1987-2000, she was a senior associate at Kreindler and Kreindler, where she worked as a litigator in aviation, wrongful death and product liability cases, and from 1984-87, she served as an associate at Berger and Montague in Philadelphia, where she was also a litigator.

Lasson holds a law degree from Temple University in Philadelphia and a bachelor’s degree in English literature from the University of Pennsylvania.  A Hebrew and Spanish speaker, after college, she lived in Israel and taught English in Beit Shemesh. 

Lasson and her husband, Donald Goldberg, live in Brooklyn; the couple has four children and one grandson.  Lasson plays the piano and enjoys nature, hiking, biking, cooking and travel.  She is a Hadassah member who is also active in her temple, Brooklyn Heights Synagogue; she chants Torah and will be reading the second day of Rosh Hashanah this year.

Date: 9/27/2011 12:00:00 AM

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