Greater Atlanta Hadassah > Our Chapter > 2014 Touch A Truck Family Festival to Benefit Heart Health

2014 Touch A Truck Family Festival to Benefit Heart Health



Abundant sunshine, festive balloons, clowns, and a marching band created an atmosphere of fun and discovery that welcomed young visitors, their parents, grandparents and friends to Greater Atlanta Hadassah's first ever Touch A Truck Family Festival to Benefit Heart Health which took place at Centennial High School in Roswell on September 7.

Greater Atlanta Hadassah thanks its 100+ sponsors, 200+ volunteers, and all 1100+ attendees who purchased tickets for their part in raising funds for Every Beat Counts: Hadassah’s Heart Health Program™ (EBC) and cardiac research at Hadassah Medical Organization in Israel. Lee Tanenbaum, Touch A Truck Co-Chair, stated, "We are delighted that that Touch A Truck was a success in so many ways.  Most importantly, we have made a contribution of $14,500 to benefit Hadassah's heart health program and cardiac research."

Veronika Barash, Touch A Truck Co-Chair, said, "Even a brief bout with rain in the afternoon couldn't dampen everyone's high spirits! Our family-friendly festival was a FUN raising, FUND raising, and community HEART HEALTH Education success!"

Over thirty-two vehicles were available for kids and families to admire, touch, and explore. Among the most popular vehicles were Georgia State Patrol's helicopter, Mark Goodelman's 1962 fire truck, the Rural Metro Ambulance, the MARTA bus, the Fulton County school bus, the Georgia State Patrol squad car, the College Hunks Hauling Junk truck, the American Red Cross disaster truck, Ernst Concrete's pink concrete truck, vintage cars, the Georgia National Guard's army jeep, the Atlanta Hawks truck equipped with a basket for shooting hoops, motorcycles from the Sabra Riders motorcycle club, limousines, and even a Dressler's hearse, just to mention a few.

Delicious Kosher food was available for purchase from our five food vender sponsors – For All Occasions, Kosher Gourmet, Kona Ice, Cotton Cravings, and Penny's Popcorn Delights.

Over twenty health and safety exhibitors provided attendees with information on heart health, nutrition, autism, poison control, electrical safety and more. Exhibitors included CDC, the Fulton County Department of Health and Wellness, the Georgia Department of Public Health and Georgia SHAPE, Emory Women's Heart Center, WomenHeart, Get Covered America, Health Markets Insurance, Safe Kids, Georgia Poison Center, Georgia Power's Power Town, EveryBeat Counts - Hadassah's Heart Health Program, Hadassah's Check It Out© Breast Health Awareness Program,, the North Fulton County Master Gardeners, Custom Calm, Education for Life, Juice Plus, Farmers Insurance, Alarm Monitoring Service of Atlanta, and the HOSA: Future Health Professionals chapter at Centennial High School. Thanks to all our exhibitors who shared the day with us.

Kids and families enjoyed various kids activities, including coloring, temporary tattoos, the Home Depot wood making workshop, and fingernail art. Sandy Springs Locksmiths brought their truck and demoed keymaking for the kids. Barnes and Noble provided a storytime area. The Atlanta Braves set up an inflatable batting cage for everyone's enjoyment.  Marlene Chastain volunteered her services as a roving folk singer, story teller, puppeteer. Deborah Bowman of Bubble Discovery facilitated the making of awesome bubbles with all kinds of wands and recyclable items - great fun for kids and adults of all ages! Greg G Photography set up a small photobooth for families to come and get their pictures taken with fun silly party props. The Atlanta Wind Symphony Brass Ensemble performed in the afternoon.

Sue Rothstein, President of the Greater Atlanta Hadassah Chapter, stated, "We are extremely appreciative of the more than 200 volunteers who helped in various capacities at Touch A Truck.  Our volunteer corps included Hadassah members, Hadassah Associates, teenage young men and their mothers from the Young Men’s Service League, students from Centennial High School's HOSA- Future Health Professionals club, employees from the Kohl’s Associates In Action program, and additional individuals who volunteered with the various children's activities. This was a huge and challenging undertaking and we are most thankful for the outpouring of assistance from the community and sponsors. Special thanks go to the co-chairs of the event, Lee Tanenbaum and Veronika Barash."

Please enjoy the video and photo gallery below.  Thanks to Noel Rawson Photography, Greg G Photography, and attendees for providing photos.  Thanks to Dave Savage of Memory Keepers Video for photos and producing the following video. 

If you would like to contribute photos to be added to the photo gallery, please email additional photos to Lee Tanenbaum at

Everything You Need to Know About the 2014 Touch A Truck Roswell
Frequently Asked Questions
    Become A Sponsor
    Support Our Sponsors
    Display Your Vehicle
    Vehicle Participation Guidelines
    Perform/Entertain/Kids Zone Activity
    Bring a Food Truck
    Be a Health and Safety Exhibitor
    Buy Tickets 
    Become a TAT Volunteer   

    Media Alert
    WSB- TV People 2 People segment,  Sept 14, 2014
    Touch A Truck Festival Raises $14,000+ for Heart Health, Atlanta Jewish Times, October 17, 2014. 
    Touch A Truck Festival Raises $14,000+.  The Jewish Georgian, November- December 2014. 

    Downloadable color TAT flyer for distribution to schools and community
    Downloadable black and white TAT flyer for distribution to schools and community
    Every Beat Counts Coloring Page
    Facebook event page 
    Print-ready copy of the Touch A Truck FAQs and the commitment forms
    Digital billboard art, photo (thanks to CBS Outdoor and Clear Channel Outdoor)

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