The Branch

From bionic ears to PTSD to cancer-fighting mRNA technology, Hadassah On Call covers it all. It’s your source for practical health tips, life-changing patient stories and medical breakthrough news from healthcare professionals at the Hadassah Medical Organization, which Newsweek named one of the best hospitals in the world.

Meet Maayan Hoffman, an American Israeli journalist who serves as the editor-in-chief at ILTV News and was the deputy CEO - strategy & innovation at The Jerusalem Post. A third-generation Hadassah member and mother living in Jerusalem, Maayan has held several senior journalism positions and written about health and innovation in many publications.