The Branch

Meet Maayan Hoffman, a savvy, insightful American-Israeli journalist who currently runs a Jerusalem-based strategic communications company. Among her clients is The Jerusalem Post, where she serves as the Deputy CEO - Strategy & Innovation. Previously, she served as a news editor, head of strategy, and senior health analyst covering the COVID-19 pandemic.

A third-generation Hadassah member, mother, and wife living in Jerusalem, Maayan has held several senior journalism positions and written about health, innovation, and more for publications including The Washington Post, The American Spectator, The Hill and Roll Call.